social

Manyavar urges us to take pride in our country’s craftsmanship

The men’s ethnic wear label urges customers to celebrate our heritage with this I-Day campaign

An unexpected morning. A son’s mission. The plot of Manyavar’s latest campaign revolves around celebrating Independence Day by taking pride in and wearing our heritage. The video starts with a father waking up and being pulled to different parts of his house by a string tied to his finger. While he’s being pulled from one place to another he sees different drawings and artworks (probably done by his son) revolving around the revolt of 1857, Dandi March and other instances that led to our country’s Independence. The video conveys a powerful message and ends with the son telling his father that the fight for Independence was not easy and took years. To honour that, could he not wear his heritage today? 

— Urvashi Bhattacharya

Want to get featured in the Try This Today section of My Kolkata? Mail us at trythistoday@tt-mykolkata.com