Grab a copy of ‘Competitive Success: Building Strategies with Corporate War Games’ ASAP
Learn from author Arjan Singh, who has trained and conducted war games with the Tata group of companies
Published 15.04.24, 01:25 PM
Image courtesy: Amazon.in
Here’s a story we all
witnessed unfold. The multi-billion-dollar company, Nokia, once a powerhouse in
the mobile phone industry, is nowhere to be seen these days. In his book,
Competitive Success: Building Strategies with Corporate War Games, author Arjan
Singh tells you why. He writes: “(Nokia) knew their market was changing, but
they failed to respond and adapt. They had access to competitive intelligence,
which indicated Apple, Samsung, and other smartphone manufacturers were coming
to market. They did nothing and argued, ‘We’re number one in the marketplace.
We’ve got more than 40 per cent market share.’”
Singh argues that war
gaming provides a roadmap to learn from failures or potential failures.
Learning from non-performance is the only recipe for success for companies
facing aggressive and innovative competition. War gaming helps companies
rehearse their strategies by involving all stakeholders, enabling them to
navigate unpredictable economic scenarios and market failures with speed and
agility.
The book is a must-read
not only for business owners but also for anyone who wants to succeed in an
unpredictable and volatile competitive environment. Competitive Success... will
help you gain deep insights, strategise and identify your winning aspirations
while planning ahead.
