Gone are the days when stilettos were considered to be the epitome of fashion. Now, with evolving trends and comfort becoming an integral part of style, the rules of the game are changing. Whoever said that discomfort and high-fashion go hand in hand, had obviously never heard of sneakers.
With athleisure becoming a strong part of celebrity styles, wearing heels is no longer a necessity. Be it a dress, a skirt or the ever-reliable denims, pairing your outfit with sneakers is a trend that adds just the right amount of chic sportiness to every look. Forget streetwear, sneakers have now made their way to formal events as well. Take a cue from Shibani Dandekar, who swapped the customary heels for Nike kicks, pairing them with the green gown that she picked for her wedding reception look.
So, if you’re looking to hop aboard this trend, here’s a quick rundown of where you should be shopping.
Hustle Culture
Started in 2020, Sumant Agarwal and Vedant Khandelwal created a go-to pitstop for sneakerheads. Based in Kolkata, this brand sources and brings to you the best of what the sneaker world has to offer.
“Sneakers have permeated the world of fashion. Nike and Adidas are becoming legit fashion houses in their own right. They have collaborations with designer brands like Louis Vuitton, Gucci and Dior, who themselves are betting big on sneakers,” said Sumant.
With a great variety to choose from, all you need to do is keep up with their Instagram in order to get your hands on any of the styles you’re looking for. From Air Jordans to Nike Air Force 1, they have it all.
“Fashion and people’s relationship with it is always evolving. Being comfortable has always been in. It’s a complete win-win. Women make up close to 50% of our clientele. Women have not only embraced the streetwear culture, but are also looking to pair their kicks with Indian formals,” shared the entrepreneur.
DM them on instagram or WhatsApp them at +91 6289021789 to place your orders.
Superkicks
Sangeet Paryani started his brand in 2018, when he noticed a gap in the Indian market for sneakers. Bridging that gap successfully, Superkicks houses 11 brands along with their own apparel label. Their collection of sneakers for women includes big names like Nike, Adidas originals, Fila and Vans.
Shop here.
VegNonVeg
Sonam Kapoor’s beau Anand Ahuja’s brand is as quirky as its name. With an aim to create a street culture in India, VegNonVeg believes in curating classic and heritage models along with bringing in their modern tech-infused counterparts. The brand also spotlights limited edition covetable collaborations.
Shop here.
SoleSearch
Think of a marketplace, but for high-end desirable sneakers. That is exactly what SoleSearch is. You can browse their collection on the website and either place a bid or buy immediately. Once SoleSearch authenticates the product that is being sold by the seller, it will get shipped to you hassle-free.
Shop here.
CrepDogCrew
Started as an Instagram reseller page, this brand has now grown to have their own website where they curate sneakers and streetwear. Customers can choose from brands like Adidas, Yeezy, Dunks and Air Jordans. Along with this, they also have a variety of sneaker care products to ensure that your covetable kicks get the care that they deserve.
Shop here.
