Almost half way through the year and it’s time for some shopping. Flipkart is set to host End Of Season Sale between June 10 and 17 during which customers will have access to close to 200,000 sellers and more than 10,000 brands, across fashion, beauty and lifestyle verticals.
During the course of the event, a wide variety of styles in casual wear, ethnic wear, formal and seasonal wear will be available. While the event is open for all sellers and brands, some of the top brands participating this season include homegrown D2C brands, such as Being Human, Ruf & Tuf, Campus, Cultsport, Urbanic, Hershienbox and Mokobara, Fubar, AAdi, Krassa and The Kapas, and ethnic wear brands such as Libas, Biba, MAX.
To ensure better accessibility for tier-III and tier-IV towns, Flipkart is introducing Fashion TV, a 24X7 live commerce feature that will allow sellers and hundreds of brands and influencers to interact with customers in real-time, bringing personalised experience for customers. There will be four formats of live prime time shows as well as participating brands and celebrities co-hosting a series of 100 live sessions for 10 hours daily to offer a wide range of time-bound offers rolled out periodically.
Sandeep Karwa, vice-president, Flipkart Fashion said: “The End Of Season Sale is truly a festival for us. After a two-year hiatus, we look forward to making this season a memorable one for everyone involved. We are confident that this event will propel our endeavour to onboard the next 200 million customers and chart a sharper growth trajectory for our partner brands.”
