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regular-article-logo Friday, 03 May 2024

Shah Rukh Khan flaunts chiselled body in new poster for son Aryan Khan’s luxury streetwear brand D’yavol X

Aryan launched his luxury apparel brand in April last year

Sanghamitra Chatterjee Calcutta Published 20.02.24, 10:51 AM
A poster of the clothing brand featuring Shah Rukh Khan

A poster of the clothing brand featuring Shah Rukh Khan A Screenshot

Shah Rukh Khan recently shared a video that shows the actor flaunting his chiselled body in a new poster at Mumbai airport for his son Aryan Khan’s luxury streetwear brand D’yavol.

“Excited to see this now at the Mumbai airport….new lifestyle stuff coming out soon. I like the new cargos…. ,”Shah Rukh captioned his post.

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Focusing on the brand’s name D'yavol X, derived from the Bulgarian word for devil, the video shifts to Shah Rukh’s poster. Shirtless and sporting long hair, Shah Rukh’s picture is a reminder of the actor's signature look in Siddharth Anand’s 2023 blockbuster Pathaan.

Having headlined 2023 with Jawan, Pathaan and Dunki, Shah Rukh recently revealed, in an interview with Middle East media organisation MBC, that he is planning to begin filming for his new project by April this year. In the same interview, the actor also said he would like to do more “age-real” action films.

In April last year, Aryan had launched his luxury apparel brand for which he also helmed an advertisement starring himself and his father.

The advertisement marked Aryan’s foray into direction. The 26-year-old is currently working on a streaming series, tentatively titled Stardom, for which he serves as the showrunner, writer and director.

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