PVR INOX has rolled out a new subscription service that allows movie-goers to watch 10 films in a month at a subscription price of Rs 699, the cinema chain announced recently.

Marketed as PVR INOX Passport, the monthly subscription service will only be valid for movie screenings on weekdays — from Monday to Thursday. The subscription does not include premium offerings like IMAX, Gold, LUXE and Director’s Cut.

The Passport is non-transferrable and can only be used by a single user, who will be required to present a government-issued identity proof when checking in at the cinema.

To avail of this subscription, interested customers can visit PVR INOX's official app or website. The minimum subscription period is three months.

This subscription plan covers movie tickets priced below Rs 350. Any extra charges on tickets priced above Rs 350 on the ticket will have to be borne by the subscriber, PVR INOX clarified on its website.

PVR INOX has also introduced new offers on food combos from Monday to Thursday between 9 am and 6 pm.