Friday, 03 May 2024
Friday, 03 May 2024
As a tribute to its love for nature and as testimony to its legacy of getting inspired by the same, Good Earth has come up with a limited-edition art print series called the Lockdown Dreamscapes.
The brand’s design team envisioned a utopia wherein some of our favourite monuments and mausoleums have been reclaimed by nature in the form of exotic flora, fauna and mythical creatures for this series comprising a set of four digital artworks. The motifs are based on the quintessential Good Earth design template and also takes inspiration from the minutiae style of art in these hand-drawn works.
“Good Earth believes in the philosophy of Van Vaibhav (forest splendour) — we all are a part of this splendour and need to stay connected with it or else we are lost. During the recent lockdown, we all witnessed this ‘return of nature’ that manifested as result of the lack of human interference. The Lockdown Dreamscapes series is our interpretation of this natural revival — about merging nature with its wondrous creatures including human beings and hoping for mankind to live with heightened awareness and positivity. Our partner for this initiative, Wildlife Trust of India, shares the same vision and we are proud to associate with them for the cause of our earth warriors, whose contribution to conservation of our forests and wildlife is invaluable,” said Anita Lal, founder and creative director, Good Earth.
The four artworks in this series are titled Van Vaibhav, No Polarity, Submerged Memories and Never Stop Looking Up (on acid-free archival paper, 12’’x13”, priced at Rs 6,500 for the set) and are available for purchase on www.goodearth.in, the proceeds from which are set to go to the Wildlife Trust of India for the benefit of their frontline forest officers.
