Wipro Digital, the digital business unit of IT major Wipro, on Friday said it has acquired digital customer experience (CX) firm Rational Interaction. However, Wipro Digital did not disclose the acquisition amount.
Founded in 2009, Rational Interaction is based in Washington and has over 300 employees. It has offices in Seattle, Bellevue, Dublin and Sydney.
“The acquisition will scale Wipro Digital’s offering for chief marketing officers (CMO), connecting Rational Interaction’s ability to map and orchestrate the customer journey with Wipro Digital’s ability to design and build experiences on a global scale,” a statement said.
Together, the companies will provide bespoke and effective solutions for the marketing suite, it added.
Rational Interaction helps brands create sustained CX program success with core offerings that include strategic advising, customer acquisition, and customer lifecycle management. This expertise in digital marketing and experience management complements Wipro Digital’s capabilities across digital engineering, architecture and design, the statement said.