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Royal Enfield expects 13% sales growth

Sales in 2018-19 could hit 9,25,000 units; tempered by Kerala floods, workers strike and BS VI fears

By Our Special Correspondent in Calcutta

  • Published 21.12.18, 2:31 AM
  • Updated 21.12.18, 2:31 AM
Rudratej Singh in Calcutta on Thursday
Rudratej Singh in Calcutta on Thursday A Telegraph picture

Royal Enfield, the premium bike brand from Eicher Motors, is expecting to close 2018-19 with a sales figure of about 9,25,000 units, posting a growth of 12.7 per cent over 2017-18 when it sold 8,20,121 units.

The growth trajectory for the “oldest motorcycle brand in continuous production” has been somewhat tempered by floods in Kerala, its key market, a workers' strike and suppressed demands due to ABS and BS VI regulations kicking in.

Rolling out the Interceptor INT 650 and Continental GT 650 motorcycles in Calcutta on Thursday, Rudratej Singh, president of Royal Enfield, said: “We will be growing faster than the market which is at a high single-digit growth. We had a 35 to 40 per cent growth over a three-year period.”

“At present, we have a market share of 6.5 per cent with a 91 per cent market share in the middle-weight category where we operate. But more than the physical market share we are building on the brand share, where we track how people find the brand and how the brand recognition is among buyers. There we have a 25-to-30-per- cent share,” Singh added.

Royal Enfield has products in the category ranging from 250cc to 750 cc with the 650 cc twins being the largest displacements in the Enfield portfolio.

“The multi-cylinder 650 cc is the largest displacement bike that is engineered in India,” said Singh. 

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