Reliance Jio on Wednesday announced new plans that are priced up to 40 per cent higher than its earlier rates.

The revised ‘all-in-one’ plans will be available to subscribers from December 6. In a statement, Jio reiterated that despite the increase in tariffs, the plans will provide up to 300 per cent more benefits to its consumers.

Under the new tariffs, Jio customers will have to pay Rs 555 for an 84-day validity and 1.5GB data per day, which is 39 per cent higher than the earlier plan of Rs 399.

The company has raised the price of the Rs 98 plan to Rs 129, Rs 153 to Rs 199, Rs 198 to Rs 249, Rs 299 to Rs 349, Rs 349 to Rs 399, Rs 448 to Rs 599 and Rs 1,699 plan to Rs 2,199 (a 12-month plan).

Among these, the Rs 199-plan is a month-long valid plan, which offers 1.5 GB per day. While Jio to Jio calls will be unlimited, there will be a fair use policy of calls made to non-Jio subscribers that range from 1,000 to 12,000 minutes.

Observers feel Jio’s new plans are cheaper than that of rivals Airtel and Vodafone Idea. While the new tariffs for pre-paid subscribers of Airtel and Vodafone have been effective from December 3, analysts say Jio will be the biggest gainer.

“We believe Jio is likely to see the highest increase in average revenue per user from the recent tariff hikes because of the large proportion of smartphone users in its base. Coupled with Jio’s strong subscriber addition momentum, we believe the company’s market share can continue to expand and reach 44 per cent by 2021-22 from 35 per cent in the second quarter of 2019-20,” analysts at Goldman Sachs said in a report.