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regular-article-logo Sunday, 05 May 2024

Meet Alvin Tse, new boss at Xiaomi

‘To further strengthen the India leadership team, Anuj Sharma will join Xiaomi India as its chief marketing officer’

A Staff Reporter Calcutta Published 04.06.22, 02:42 AM
Alvin Tse

Alvin Tse File Photo

The Indian arm of Chinese smartphone maker Xiaomi on Friday announced a change in guard amid government scrutiny over business practices.

Xiaomi India said that Alvin Tse, a Xiaomi Global founding team member and former general manager of Xiaomi Indonesia, will assume the role of general manager, Xiaomi India.

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“Post his transition, Alvin will join hands with the Xiaomi India leadership team and support the company’s next phase of growth. Being a British national and true global citizen, Alvin has helped Xiaomi expand successfully into many global markets,” said Xiaomi India in a statement.

“Educated at Stanford University and having worked across four of the largest smartphone and internet markets in the world, Alvin enjoys bridging markets, people and opportunities, ” the company said.

The Indian leadership of the company comprises chief executive officer Muralikrishnan B., chief business officer Raghu Reddy and chief financial officer Sameer B.S. Rao after Manu Kumar Jain, who headed the Indian operations, transitioned to a global role as group vice-president and is responsible for international strategy, including international marketing and PR.

“To further strengthen the India leadership team, Anuj Sharma will be joining Xiaomi India as its chief marketing officer.

In his role, Anuj Sharma will spearhead the overall brand and marketing strategy. He will play an instrumental role in bolstering Xiaomi’s connect with consumers across the nation,” said the company statement.

Xiaomi said that the organisational changes are to support the next phase of its growth. The development comes following the Enforcement Directorate's announcement in April that it has seized Rs 5551.27 crore lying in the bank account of the company after investigations were initiated in connection with illegal remittances made by the company in the guise of royalty payments. Xiaomi has legally contested the claims and Karnataka High Court has stayed the agency’s order.

Xiaomi continues to lead the shipment of smartphones in India during the first quarter of 2022 with a market share of 23.3 per cent even though on a year on year basis its shipments have declined by 18.2 per cent according to data from International Data Corporation which tracks global smartphone shipments.

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