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With luxury car sales on fast track, Mercedes, BMW, Audi remain hopeful for sustained demand

In volumes, Mercedes India leads the pack by a healthy margin having sold 12,768 units. BMW India posted its best-ever January to September sales

Anasuya Basu Calcutta Published 16.10.23, 10:28 AM
Highway Star

Highway Star Stock Photographer

The luxury car segment has posted healthy January to September sales with some original equipment manufacturers posting three-digit growth.

In volumes, Mercedes India leads the pack by a healthy margin having sold 12,768 units.

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BMW India posted its best-ever January to September sales.

The German giant sold 9,580 BMW and Mini cars, while BMW Motorrad sold 6,778 bikes.

The BMW 7 series, the BMWi7, the BMW X7 and the BMW XM saw a growth of 107 per cent year-on-year.

Both the BMW and Mini brands posted 10 per cent growth. The locally assembled Mini Countryman contributed over 60 per cent to Mini sales, the Mini hatch sales, 17 per cent and the electric Mini SE, 17 per cent.

Vikram Pawah, BMW Group India president, said: "BMW Group India is on an unstoppable record-breaking path. We posted the highest growth in a decade last year and this trend continues in 2023. We are achieving growth across segments in a healthy, balanced and profitable manner. We will keep the excitement on with powerful launches and are focussed on ending 2023 on a high note."

Audi sold 5,530 units registering a growth of 88 per cent in the first nine months of this year.

The launch of the Audi Q8 e-tron, Audi Q8 Sportback e-tron, Audi Q3 and Audi Q3 Sportback coupled with continued demand for sedans and top-of-the-line cars has led to positive growth, said the company.

The SUV range has grown 187 per cent and the performance and lifestyle cars including the e-tron range has witnessed a 42 per cent growth in the same period.

Balbir Singh Dhillon, head of Audi India, said: “With the upcoming festive season, we are expecting this growth to continue on the back of sustained demand for our best-sellers."

"With our recent launches, Audi Q8 e-tron and Audi Q8 Sportback e-tron (offered with an impressive 114 kWh battery which is industry best), we now have the widest EV portfolio in the segment."

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